Podcast of the week: Seth Godin @ Akimbo

Akimbo is an ancient word, from the bend in the river or the bend in an archer’s bow. It’s become a symbol for strength, a posture of possibility, the idea that when we stand tall, arms bent, looking right at it, we can make a difference.

Akimbo’s a podcast about our culture and about how we can change it. About seeing what’s happening and choosing to do something.” So goes the introduction to Seth Godin’s contemplations on how the world works. This is not your usual podcast: No guests. No fancy production. Just Seth and his thoughts. His very well groomed thoughts. Seth is the thinker’s thinker. Author of 23 books, many best sellers, Seth has long been the go to person for all things marketing every since Purple Cow took the world by storm.

I have long been a fan, having read the said Purple Cow, Linchpin and Tribes (among others and watched his Ted Talks like How ideas spread:

Seth’s podcast listens like a series of essays. Really thoughtful essays. Episode 19, the Big Sort, gets to the heart of arranging. “People strong in the Arranger theme can organize, but they also have a flexibility that complements this ability. They like to figure out how all of the pieces and resources can be arranged for maximum productivity.” Seth gets to the heart of our compulsion to organize, the incredible Discipline it takes.

All of Seth’s shows go beyond the topic at hand, giving incredible Context to listener.

Aikimbo will feed not just your Context but also your